As AI arms race between Apple and Microsoft reaches fever pitch, our investing experts tell which is best bet to make money
In the cut-throat world of US technology, there has been no rivalry greater than that between Apple and Microsoft. This almost mythological enmity dates back to the early 1980s, when underdog Apple waged a ferocious battle with Microsoft for dominance in the personal computer market, portraying the far larger company as a copycat. Apple's celebrated 1984 TV advertisement, directed by Ridley Scott, depicted a sledgehammer attack against an Orwellian Big Brother monopolist.
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