Anatomy of a Classic: The Chanel 25 Bag ~ COSMO MAG

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It was like a scene out ofMean Girls. DuringParis Fashion Week, Girl World and Animal World collided spectacularly at Chanel boutiques across the city, as editors, influencers, and VIPs clawed their way throughMatthieu Blazy’s debut ready-to-wearcollection, fighting over those seafoam-green square-toe slingbacks, as well as a certain ludicrously capacious black bag. The hysteria soon went global, with reports of pandemonium at Chanel stores from London to New York to Aspen.

It was a curious phenomenon, but perhaps not much of a surprise. A good reputation—coupled with the twin forces of algorithmic whiplash and limited inventory—tends to yield such results. Before Chanel, Blazy spent three years as creative director at Bottega Veneta, where he established his MO of brilliantly subverting house codes with millennial verve and just the right hint of #IYKYK. Except, well, now everyone knows.

Blazy’s Métiers d’Art collection hits stores this month (you’ve been warned) and includes those bouclés and quarter-zips and the new Chanel 25. Named as a nod to the iconic 2.55, it comes in three sizes and—speaking of millennial savoir-faire—has a pair of iPhone-size side pockets. We like the leopard-print above—which is made of textured leather—for its big cat energy.

Chanel25 handbag from the 2026 Métiers d’Art collection, 800-550-0005